Corporate Social Responsibility: What is it? Who’s doing it? And how you can do it – Part I


The triple bottom line, CSR and social responsibility are all buzz words gracing headlines and the agendas of corporate meetings both large and small. But what do they all mean? And why is everyone talking about them?

Corporate social responsibility or CSR is a relatively new and increasingly large concern for corporations and small businesses alike. CSR is also known as corporate citizenship, corporate responsibility, sustainable responsible business (SRB) and corporate social performance. Simply put, corporate social responsibility is self-regulation built into a company’s business plan.

In a perfect world, a company’s CSR policies would self-monitor in accordance to their obedience to laws, ethical standards and governmental regulations. In other words, the company would force itself to comply with standards before the government gets involved. Read more at Utah Business Magazine

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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