Digital Print is Green Print – HP Indigo

It takes 3 tons of wood and 20k gallons of water to make 1 ton of virgin uncoated paper. But, we plant more trees in the U.S. than we harvest. We are doing something right for the environment. This week I spoke on CSR and environmental PR at the Hewlett Packard Dscoop digital solutions conference in Orlando. I was greatly encouraged by the new print on demand, intelligent marketing world of digital print vs legacy offset. Offset, though it has its place, is on the decline, while digital in on the way up. Why? Less waste, variable print, distributed printing, socially responsible.

Did you know 30% of all offset print is stored, but never used?

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

Comments

  1. Ella  July 31, 2009

    merci pour la bonne info

    reply

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