The buzz around green has risen to a fever pitch. New green companies pop up daily like a bowl of Orvil Redenbacher seeking to seize the moment. Companies large and small rewrite messaging to grab headlines and improve public perception. The difference between skilled public relations and what is real green and socially responsible is sometimes glaring and other times very subtle.
Here are some PR tips on my Utah Business Blog for companies trying the do the right thing regarding the planet:Share