A LinkedIn cleantech group member recently asked a question about the water shortage in Los Angeles. My answer was so good, perhaps you may enjoy reading it as well.
LA is at the tail of a tiger that is getting grouchy-the Colorado River, providing water to 25 million people in 7 states. Follow that river upstream and you will find a battle royal brewing over this symptom of man’s unsustainable management of this limited resource. (see LA Times article)
Until the mid 20th century the river supported a rich marshland, now decimated, teaming with wildlife. The river, so wide and grand at points, now trickles into the Gulf of California, sucked dry by our determination to sustain the unsustainable.
Yes, PilmerPR would like to be the PR firm that fights for better stewardship of fresh water in the western U.S. And, let’s not stop there, we want to be the PR agency of record for stewardship of the ocean where our tons of waste and over fishing are really screwing up one of our most incredible food resources.
What’s the answer? Education and a view beyond the next drink are a start. Until we share a vision of mutual benefit and stewardship of resources, we are only treating symptoms of the problem.
LinkedIn group: Office of Sustainability