Ensure Your Event is Socially Responsible

Many events claim to be “socially responsible” or “green.” They may use energy-saving lights, use recycled paper, or donate a portion of revenues to a worthy cause. But how much energy is used traveling to the event? Are the green efforts economically sustainable and sensible to stock-holders? How likely are people to attend if you make them jump through hoops?

There is a lot to consider when planning a socially responsible event. Corporate social responsibility and green PR expert John Pilmer of PilmerPR breaks them down into the “three-legged stool” or “triple bottom-line” of sustainability: Planet, People and Profits. Here is counsel below in the first installment of the Social Responsibility Minute:

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Which “leg” of the three-legged stool is most important?

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About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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