Many events claim to be “socially responsible” or “green.” They may use energy-saving lights, use recycled paper, or donate a portion of revenues to a worthy cause. But how much energy is used traveling to the event? Are the green efforts economically sustainable and sensible to stock-holders? How likely are people to attend if you make them jump through hoops?
There is a lot to consider when planning a socially responsible event. Corporate social responsibility and green PR expert John Pilmer of PilmerPR breaks them down into the “three-legged stool” or “triple bottom-line” of sustainability: Planet, People and Profits. Here is counsel below in the first installment of the Social Responsibility Minute: