We received an announcement, the other day, from Scott at Eco Active America:
I am pleased to announce that we will be having the EPA’s 40th Anniversary Celebration and Award Event on December 2nd at Club Nokia. We will have celebrities, famous musicians presenting awards and playing music throughout the event. We would love to have your company be part of this event. This is an event not to be missed.
The e-mail goes on to explain why it is “not to be missed.” The event takes place at the luxurious (and Green-certified) Club Nokia, and is catered by the famous chef, Wolfgang Puck. There will be two “Green Carpet” arrival events, where “Green celebrities” will walk to show their support for the EPA. Awards will be given, drinks will be served, and a large dance will wrap up the evening.
Organizers expect about 1,200 people at the closed event, made of “a very select targeted audience including and not limited to actors, politicians, high profile business owners and dignitaries.” It will be broadcast live online for those not invited.
Proceeds support RainTrust, an organization designed to preserve rain forests while helping impoverished countries.
So how socially responsible is this event, and how much is just greenwashing? Green PR expert John Pilmer of PilmerPR answers that question in the following Social Responsibility Minute. Hear his thoughts and share yours below.