Do you still get a hard copy newspaper on that off-white news print where the ink rubs off on your hands?
I do, and I know I’m in the minority. Most digital natives in their 20’s or younger have never bought a newspaper.
Why do I persist, even with radio, TV and online news that I graze on throughout the day? After all, I check in with Reuters on my smart phone, FoxNews on the TV at the gym, KSL Radio news when I’m driving or working at my desk. I receive various Google News alerts throughout the day, and have a team of staff trolling for news for our public relations clients. I am even developing a web app/phone app for tracking sports news (the first player-centric social sports news service, www.FollowMyPlayer.com in early beta [survey]).
So, why do I hold on to the “paper boy” old-school paper delivery in a red plastic bag that’s at risk of getting wet from my lawn sprinklers or forgotten by the delivery guy (at least old enough to drive a car) or thrown in my bushes? It’s such a risky proposition, punctuated with uncertain results. It can’t be my age, could it?
I know why. I love to read the funnies in news print. I love to peruse the headlines and see how the Daily Herald overlooks local business news for national stories I have little interest in. I love to see local and national sports headlines, though I rarely read a story all the way through (my excuse is that I consume a bunch of news for my PR business). I love to watch the news trends, so I can better pitch stories for my clients and keep my “nose for news” sharp.
Did I mention that I like reading Randy Wright’s editorial column, or that I just like rooting for the survival of local news while publisher Rona Rahlf directs a seemingly successful transition to online, relevant news delivery?
Oh, well; I guess I don’t need a better reason. This is America, home of the 4th branch of government–the press.
Here are some fresh factoids on news consumption from Pew Research Center:
61% use the Internet as a news platform
59% browse online & offline news sources
60% watch TV news
29% still read newspapers
28% read news on social media
19% still listen to radio news
57% check in with news (graze) throughout the day
How do you get your news?Share