The holiday season brings opportunity to give, celebrate and play a role in the community. As a small business, your community starts as your customer base. Perfecting your holiday marketing plan can help reach your customer base and expanding your bandwidth. As the holiday season has made its landing in full force upon businesses across the world—marketing should be at the top of the list. Make the most out of the season and strategize for marketing as soon as you ...Continue Reading → Share
In the midst of the holiday season, many companies take the time to give back, strengthen employee bonds and connect with the community in a meaningful way. Corporate social responsibility should be a topic of conversation year round, but the holiday season is a great place to begin.
Corporate social responsibility speaks to a company’s reputation—the culture, employees and business model. The impact that CSR can have on a company’s reputation is huge. The engagement of employees, the company culture influence, ...Continue Reading → Share
NEW YORK CITY—ISC EAST—NOV. 15, 2017—SpotterRF, the leader in low cost compact surveillance radar (CSR) today was named “Best UAV Perimeter Protection Solution” by the ASTORS Homeland Security Awards Program at ISC East in New York City. This recognition comes with the recent introduction of SpotterRF A-series radar, a textbook sized, solid state radar with a larger coverage area ...Continue Reading → Share
Benefit LLC: To Be or Not to Be
John Pilmer, CEO, PilmerPR, LLC Sep 14, 2017
Corporate Social Responsibility (CSR) and Corporate Citizenship are popular current watchwords, the ignorance of which may cost your company customers. Paying attention to the triple bottom line of “people—planet—profits” is important for good business. One outgrowth of this market shift has been the adoption of the designation of ...Continue Reading → Share
The public relations fiasco that is United Airlines recent “re-accommodation” of an Asian doctor is costing them market value to the tune of near a $billion U.S. The PR ripple effect of this reputation management failure will keep on giving for years perhaps in ways we can only imagine. United’s 2nd largest market, China, reacted with 100 million comments in their Twitter alternative, Weibo. The resulting call for boycott may leave plenty of room for United staff to sit on ...Continue Reading → Share
Corporate social Responsibility is an incredibly important part of your business. One of the best ways to get involved in your community is to partner with a local charity for an event. Doing so shows the community that you care about more than money. Find a charity that supports what you believe in and help them achieve their goals.
Recently PilmerPR helped sponsor a backyard concert for the Blue Haven Foundation. The Blue Haven Foundation works to help the spouses of law ...Continue Reading → Share
Your reputation matters. Everyone knows that. No matter who you are you need to worry about what the public thinks. With online reviews and social media it is now easier than ever for an angry consumer to share with the world how bad their experience was with your establishment. There is no longer a difference between reputation and online reputation. They are ...Continue Reading → Share
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Today’s culture moves on so quickly from one thing to the next that it is nearly impossible to keep the attention of consumers. Despite these changes, earned media remains one of the most effective ways to convince consumers that your product or service is the best. If you aren’t careful and effective with your earned media then your sales will spike for a few days and then drop off. ...
Taking responsibility for the environmental impact of your business just makes sense. To begin with, a healthy community means a healthy environment for your business to flourish. And – now more than ever – consumers are looking for brands to support that are good global citizens. Beyond that, finding causes that you are passionate about feels great, and that will shine through your brand and help others feel great about your products too.
Earth Day was created more than ...Continue Reading → Share
Millennials can be difficult for many brands to reach – and if you want to stay in business you need to reach them. The secret is to go where they are. According to eMarketer, 71% of people between age 18 and 29 are actively using Snapchat. This new and rising platform can be an incredibly powerful tool for brands to reach people on a personal level. Here are some of the top ...Continue Reading → Share