Trend Watch: In 2016, Influencer Marketing Will Shine

2016 Marketing Trends

As the year draws to a close, most of our clients are already planning January press releases, events, product launches, and trade shows. In the age of Adblock, on-demand television, and online newspapers, traditional advertising simply won’t cut it. Earned media remains one of the best ways to reach and motivate your audience. To stay ahead of the curve in 2016, one ...

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3 Reasons to Invest in the Design of Your Business

Design For Business

Think about the top 3-5 brands in your field. Regardless of what you sell, odds are that the most competitive, wide-reaching brands have a single thing in common: great design. In tech, Apple revolutionized the personal computer business with the concept of sleek, stylish, user-friendly laptops. The iconic Coca-Cola logo is just one aspect of the beverage titan’s airtight brand ...

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7 Visual Marketing Tools For Your Small Business

As the year winds down, business owners are busily planning for the year to come. This year, visual marketing came to the forefront of strategy, and in 2016 it will become even more important. Leaving out visual aspects to your advertising, social media, email, web, and PR campaigns with mean a smaller return on your investment, and no one wants that. With visual marketing becoming so crucial, small business owners are starting to rely more and more on outside ...

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5 Tools Content Marketers Should Not Be Without

If you follow our Facebook Page, you know that we’ve been taking a look at the best tools for writing, grammar and content marketing this week. There is an almost endless supply of applications available to help you write, publish, and optimize content. That means there’s no decent excuse for not publishing consistent, polished, and engaging content to connect your brand with consumers.

To help you narrow down the tools that will help the most, here’s our top 5 tools ...

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How to Make People Care About Your Company Story

What is your story? Tell it!Getting people to pay attention to your company and even taking it a step further, getting them to become customers, can be a challenge. There’s so much noise and competition to overcome that it is easy to get lost. What makes companies stand out? Think about your favorite companies. What do they have in common? Why do you ...

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How These 5 Things Will Change Your Content Marketing

content is keyContent continues to be king, and there are very obvious reasons why. Content, in any way, shape or form is what gets people’s attention. With all the content readily available, you have to be careful and strategic about how and where you put your information. But content is still what will draw customers in.

A strategic content marketing strategy will help your ...

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Apply These 6 Tips for Better Work-Life Balance

Balance is key As we draw to a close on Work and Family Month, we thought we’d leave you with some tips to help improve your work-life balance.  This delicate balance is something that we all strive for.  A proper work-life balance can lead to a happier, healthier life. If you don’t have a family to balance your work with, think of it as a way to balance work and home life ...

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The Ultimate Get Started Guide For Women Entrepreneurs

Women Entrepreneurs are making their way to the topQualities like easy collaboration, great listening and communication skills as well as a high emotional intelligence are just some of the feminine qualities that often make women fantastic entrepreneurs. While the challenge of balancing work and family life can be daunting, if that is your wish, the unique ability of many women to multitask and Continue Reading →

Inspire Your Employees like a Pro in 6 Easy Steps

help your employees love their jobIt’s National Boss’s day! Part of what makes a good boss is the ability to inspire employees to do their best and want to be at work. This is not always an easy task, but it’s essential for the success of your business. High employee turnover can be very costly for employers and is not something that you want ...

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Does Company Culture Really Make a Difference?

Make your employees love workWork culture encompasses your company’s ideologies and principles as well as the beliefs, thought processes and attitudes of your employees.  Or as Entrepreneur.com has defined it, “a blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time.” Your company culture is your company’s personality. A positive work culture can have a great impact on ...

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