Entrepreneurs Stand Up and Be Recognized

Today I had the privilege of participating in the UVEF “Top 25 Under Five” awards luncheon hosted by Novell. Recognizing the top startups less than five years of age, this event was a potpourri of widely diverse businesses. Governor Hunstman gave videotaped kudos to winners and Sam Penrod of KSL was guest MC. Huntsman gave the small business owners and entrepreneurs in the state much of the credit for creating 100,000+ jobs ...

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Social Media Brings Death of Print Media?…I don’t think so…

John Diaz, business editor at the San Francisco Chronicle, recently spoke with a group of PR professionals, including me. While most experts are a bit gloomy about the future of print publications as they fight it out with more nimble Internet publications, John is optimistic about the future of newspapers. He did admit, much evidence indicates the decline of the “world as we knew it”.  John quoted stats indicating a 2.6 percent decline in newspaper circulation ...

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Going Red White and Blue – and Green

Going Red White and Blue – and Green 

Having grown up the son of a military aviator, I’ve had more than my share of patriotic experiences. Red, White and Blue runs through my veins. So, on this July 4th, amid the fireworks, parades and BBQ, I can think of nothing more patriotic than writing about Green PR and “environmental sustainability.” The reason being that for our ...

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Idea – Use press stories in marketing collateral

I’m frequently asked by prospective clients to tie PR results to client sales revenue. Although good media coverage and the PR investment that made it happen may not always be tied directly to sales, reuse of good press in marketing materials is a tactic that leads virtually all of the Fortune 500 to continue to invest in press relations. Now Steve Rubel reports the Fortune 500 are beating small businesses to the punch ...

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