Going Red White and Blue – and Green

Going Red White and Blue – and Green 

Having grown up the son of a military aviator, I’ve had more than my share of patriotic experiences. Red, White and Blue runs through my veins. So, on this July 4th, amid the fireworks, parades and BBQ, I can think of nothing more patriotic than writing about Green PR and “environmental sustainability.” The reason being that for our ...

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Idea – Use press stories in marketing collateral

I’m frequently asked by prospective clients to tie PR results to client sales revenue. Although good media coverage and the PR investment that made it happen may not always be tied directly to sales, reuse of good press in marketing materials is a tactic that leads virtually all of the Fortune 500 to continue to invest in press relations. Now Steve Rubel reports the Fortune 500 are beating small businesses to the punch ...

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