The Ultimate Get Started Guide For Women Entrepreneurs

Women Entrepreneurs are making their way to the topQualities like easy collaboration, great listening and communication skills as well as a high emotional intelligence are just some of the feminine qualities that often make women fantastic entrepreneurs. While the challenge of balancing work and family life can be daunting, if that is your wish, the unique ability of many women to multitask and bring that unique perspective to the table is exactly what can elevate their ideas and businesses above the rest.

PilmerPR has a strong commitment to employing stay-at-home parents who still wish to contribute their talents and energy to the workforce. It’s wonderful to watch women who may have otherwise been overlooked because of their decision to raise a family blossom and make huge contributions to our work.

Running your own business may actually be the key to the flexible hours and real dedication to your career that can allow you to really have it all. Some fears that may be holding you back from starting or from going forward are common fears that plague many women whether they are in business or not, such as:

  1. I’m inexperienced – Even if you are truly inexperienced, that isn’t always a bad thing. Sometimes ignorance equals courage, which allows you to begin. Inexperience can also give you a unique perspective from someone who has been immersed in the industry for years. You may be able to see things they have become blind to, or offer suggestions they might never have thought of.
  2. If I fail, it’s over – A lot of women have a hard time with failure and rejection. While no one likes to have to accept either, if you want to be an entrepreneur, you will have to learn to deal with these, perhaps on a regular basis. Barbara Corcoran, a famous women entrepreneur from the popular reality show Shark Tank, says, “The difference between successful people and others is how long they spend feeling sorry for themselves.”
  3. I’m not good enough – Low self-esteem is a common problem among women and this can translate into big problems in the business world. Overcoming your insecurities will be key to helping your business flourish. What makes you any less qualified than anyone else to start your business? Lack of anything is not a disqualifier, remember inexperience can be an asset.
  4. I don’t deserve success- Accepting and owning your success does not make you vain or a bad person. It’s ok to acknowledge that your hard work has paid off. You did the work, of course you deserve it!

These and other fears may be holding you back, but they shouldn’t. Women have so much to contribute to the workforce and business world. Here are a few quick tips to help you remember how lucky you are as a women entrepreneur:

  1. Celebrate even the smallest wins – It is easy to get so caught up in the day-to-day tasks that we forget to celebrate our small victories. Recognizing even the smallest of wins can help remind you why you started your business in the first place.
  2. Be grateful – Remembering to be grateful for what you have accomplished will help you keep a positive perspective when things get rough. There will always be someone better off and worse off than you. Don’t compare your success or failure to anyone else’s, just be grateful for what you have been able to do.

Women in business is definitely cause for celebration. If you are looking to start out but would like some coaching, we would love to be there for you. Contact us about our entrepreneurial consulting.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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