Though the former phrase is still common, and may accurately describe the release’s purpose, others argue it is a relic of the pre-internet era. The Web has made releases instantly available to the world, and not just press. Many times, PilmerPR team members have browsed news online, and found that the top results for their searches are “press” releases.
So how can your small business capitalize on this? How can the releases you are already producing reach your target audience, directly?
In this second parts of PilmerPR’s 10-part “PR 101” series, John Pilmer will discuss what it means to “think web first,” and how to get your news to your targets with or without media gatekeepers.