Hard to believe by now, but it was only at the end of 2008 that the internet overtook newspapers to become the #2 source of news in America. We predict it will soon overtake television news to become the #1 source, as both ABC and CBS have dramatically cut their news staff, and more broadcast segments are posted online.
Bloggers are replacing traditional journalists, Google News is replacing USA Today, and “gatekeepers” that stand between you and your audience is becoming just a matter of SEO.
Welcome to the Online Media Revolution.
In Part 3 of 10 of PilmerPR’s “PR 101” webinar, John Pilmer discusses this revolution, and concisely breaks down what businesses need to know.