Only ten years ago, press releases used to be one of the only ways to get your company’s name mentioned by the media. A painfully slow fax to newsrooms was the preferred way to get your press release to the media. Thanks to technology, today things are a little different and the value of press releases has significantly increased.
New services like PR Newswire and Business Wire allow companies to put their news release “on the wire” and broadcast their release to thousands of news outlets and influential blogs. Companies now enjoy more than just news clippings from papers and magazines.
A press release is a small investment that not only brings results while in print, but long after. Similar to a press release, advertising can provide a great response while an advertisement is active; however, when the ad is no longer active, the results drop. Press releases have a different life cycle. Similar to advertising, positive coverage provides valuable results, yet, long after the print or broadcast coverage; press releases continue to provide results with great SEO benefits
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