5 Guidelines for Social Media Posts That Hit the Mark

Bulls-eye for your social media posts

Image Credit: Christian Gidlöf

Business owners know that the Internet is a gold mine of free marketing directly to your target audience. A simple post on Facebook or Twitter can reach millions of people already keyed in to your products and offerings. But just as not all advertising campaigns are created equal, some social media content will get lost in the fray, while other posts will spread virally.

Obviously, entrepreneurs have a high stake in making the most of their time spent online.While you can’t control the masses, and which content will become truly viral is anyone’s guess, there are some concrete things you can do to give your social media posts a better shot at getting noticed. 

1. Titles are key. In the online world, people spend maybe a grand total of two-to-three seconds evaluating your content to decide whether or not to click. On Twitter, a title is basically all you get.

Frame your content in an interesting way in fewer than 140 characters. Some key words that help content get more click-through’s are numbers, lists, and phrases like “how to.”

2. Always have a visual. Every post you create does better with a photo, graphic, video, drawing, map, graph or something else visual that represents your idea. Visual posts get significantly higher traffic than those that don’t include a graphic.

Images enable sharing across platforms such as Instagram, Flipboard, Flickr, Pinterest and more. Without a picture, you are effectively limiting your access to social media.

To see the rest of this awesome list on posts that will hit the mark, visit Entrepreneur.com, where it was originally published.

To get help with your social media or digital marketing, contact us.

 Copyright 2014 by Entrepreneur Media, Inc. All rights reserved. 

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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