5 Ways Entrepreneurs Do Marketing Better

Think like an EntrepreneurThe word entrepreneurial either makes you want to run and hide or gets your heart pumping. Startup business owners know what it is like to go off into the dark and hope everything turns out alright. Not everyone is cut out to be an entrepreneur and start their own company, but that doesn’t mean all of us couldn’t use a little more entrepreneurial spirit and dedication in our current efforts. Here are five entrepreneur style tips that can help improve your marketing efforts:

  1. Don’t Get Too Comfortable: Entrepreneurs are never comfortable with static behavior. You shouldn’t be either. In the non-stop hustle and bustle of today’s economy, stagnancy can easily kill your business. Comfortable, unfortunately is often equivalent to lazy, and lazy is not something your business can afford to be. Always be trying new things! If you’re stumped for ideas, find out what your competitors are doing, hold a focus group of your customers, or hire a marketing expert to breathe new life into your strategy.
  2. Take Risks: Entrepreneurs aren’t afraid to take risks. It’s part of their journey off the beaten path, and it can also be part of yours. The best way to know if something will work is to give it a try. There are no guarantees in the business world and often a little more risk taking is just what you need to take your business from average to fantastic. The marketing world likes to be shaken up every so often. If you don’t take the risk, chances are someone else will – then you’ll be kicking yourself watching them enjoy the pay off.
  3. Accept You Will Fail: Sometimes you will fail. Not every marketing tactic you try will be a huge success. It’s best you come to accept that right from the start and save yourself a lot of heartache. One bad product or campaign won’t bankrupt you, nor does it mean that your ideas won’t work. Many amazing people have failed once or twice themselves. How many tries did it take Thomas Edison to create a successful light bulb? At least 1,000. Walt Disney was fired from one of his first jobs at a local newspaper for not being “creative enough.” The only way you have really failed is if you wallow in your less successful ideas, or refuse to learn from them. Every failure is an opportunity to do better next time.
  4. Establish Yourself as an Expert: Entrepreneurs are generally part of a specific industry. If you take the time and effort to set yourself up as an expert, people are more likely to listen to you, and even (fingers crossed) seek out your opinion. There are reasons that people listen to “experts” in their respective fields and it pays to be the one people are listening too. Not only does establishing some credibility give your customers a reason to trust you, it can earn you media coverage and even improve your online presence. You can’t buy that kind of marketing.Marketing means...
  5. Ask for Help: Successful entrepreneurs have mentors. They recognize when they are in over their heads, and aren’t afraid to ask someone who knows more than they do for advice. They know that they always have more to learn, and having someone with experience around who has probably been in their shoes before can be immeasurably beneficial. Try networking with local business owners or marketing experts. Hire outside contractors when you need them. And while you’re at it, don’t underestimate the ideas of people who may be “below” you on the corporate ladder. An eager intern with a fresh perspective may just have the next big idea for your brand.

Never dismiss ideas or hold yourself back based on fear. Entrepreneurs learn to face their fears head on and meet them with great results. A good dose of entrepreneurial spirit can help you remember why you are in business, and help you out of a marketing slump.  What are your biggest concerns about marketing?

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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