PR 101: Part 5 of 10 – Watering Holes

Many revolutionary ideas come into the market, and then die from “lack of demand.” The problem is not a bad idea, nor that demand does not exist. Too often, the problem is a failure to reach the audience that demands it.

The Internet is making it easier than ever to find your market, but harder to compete. When consumers are flooded with many companies vying for their attention, repetition is key. A good company must reach those customers through web development, search engine optimization, a strong social media presence, news articles, and more.

In Part 5 of 10 of PilmerPR’s “PR 101″ webinar, John Pilmer discusses how small businesses can find the lucrative “watering holes” and reach their target markets on multiple fronts.

To learn how PilmerPR can help your business reach audiences and increase sales, visit our contact page.

What do you think is the most effective watering hole?

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About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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