PR 101: Part 6 of 10 – Entrepreneur Arrogance Traps

Entrepreneurship is risky by definition. Success demands confidence in the face of challenges. An entrepreneur must believe in his/her product or service, or no one else will.

But when does healthy assurance become dangerous arrogance?

A few months ago, Forbes Magazine published the article (and accompanying slide-show), 10 Arrogance Traps For Entrepreneurs. The warnings are sound, and some go counter to conventional wisdom.

In Part 6 of 10 of PilmerPR’s “PR 101″ webinar, John Pilmer discusses five traps from the list we feel are most common and dangerous to entrepreneurs.

To learn how PilmerPR can help your business reach audiences with a proper communications strategy and spokesperson training, visit our contact page.

Which of the five do you think is most dangerous?

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About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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