PR Student – What they won't teach you in school

PilmerPR has supported our local universities (BYU, UVU, & UofU) by hiring dozens of interns over the years. We are so pleased to have helped launch many successful careers by teaching world-class public relations discipline and best practices.

Here are a couple of tips for new college PR students that you may not hear from the professor:

1) Think like an entrepreneur: How to leverage public relations to drive traffic to the sales funnel
2) Think ROI. Measure everything & be accountable
3) Learn quickly how to pitch media & you increase your paycheck. They don’t teach this well in college.
4) Get an internship fast; work for free if you must to build the resume
5) Find new ways to make Social Media drive measurable online brand management & referrals. We have discovered such technology & it opens doors for us because companies are scrambling to monetize social media and make it more than and “energy leak” for their organization.

What do you think?

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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