Three Reasons Why Grammar Is Still Relevant

English has been dubbed, the world’s “most influential language” due to the large number of people (around 360 million) and countries that speak it. As the world’s most influential language, we’d like to hope that the correct usage of the language is a high priority. Unfortunately, it seems that just the opposite has occurred. The English language is constantly being butchered and has regressed significantly over the years. Think of how hard it is to understand early English literature like Shakespeare. Not that we should all start trying to speak and write in Old English, but we should put forth the effort to learn correct grammar and when to use it. That way, when it’s appropriate to break the rules, we’ll know why and how we’re doing it.

Here is a little test to check your grammar skills:

 Spot the Mistakes

 

As a business it is especially important to have outstanding grammar. Using grammar incorrectly in marketing material or business letters gives off the impression that you are lazy or unintelligent, and can lead people to believe that is how you will conduct your business with them. They might think,”You couldn’t even bother to check your work before you sent it out? Why would I want to do business with you?”

Here are three reasons why we think grammar is still relevant today and why it is definitely worth the time to learn:

  1. Saves Money- Incorrect grammar can be costly to fix, whether it be in dollars or time, another form of currency. Just imagine your website announcing to customers that you are selling, ‘Mouse filled cakes,’” Nobody wants to eat that. Even one comma can cause a huge problem, like in this well-intended sign encouraging hunter safety.

 

  1. Communication-Communication is a vital part of life and business. You can’t engage with others in your profession if you don’t speak the language of your industry. Knowing how to professionally communicate will help set you apart and encourage people to do business with you. Errors can cause misunderstandings that could have been easily avoided if time was taken to use correct grammar to begin with.

 

  1. Credibility and Authority- Good grammar is one way to demonstrate credibility and authority, which as a business, you need in spades. When people see that you know how to speak and write correctly, they are more likely to listen to what you say. People are much more likely to do business with companies and individuals that they trust.

Some of the most commonly misused words and phrases in the English language are: so, right, obviously, further/farther, for all intents and purposes, lay/lie, a lot/allot, affect/effect. English can be very confusing, so it is easy to make mistakes, but we shouldn’t be okay with just letting the language slip away until all we are left with is lols and c u l8r. Contact us If you need help with your business writing,

How did you do? Do you think grammar is important?

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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