Utah Business Blog – Ads & Texting

ut-bus-mag-logo.gifThe immense amount of advertising these days is simply astonishing. Instead of watching American Idol with a few commercials, you now end up watching commercials with a few sprinkles of American Idol.

Although there is a large amount of advertising, some businesses are not getting the best bang for their buck with their limited budgets. Check out our latest blog post on Utah Business Blog about “The Weakening Aroma of Advertising .” Advertising still holds value in certain applications, but if your brand it not well-established you may consider alternatives .

We also recently wrote about text messaging. The language with many characters, but yet void of face to face interaction. In fact, interaction has been reduced to emailing, texting, tweeting, and on it goes. Personal conversations and written letters have given way to voicemail, which has given way to email, which has now given way to texting. While the speed and frequency of communications has made the leap to light speed, the quality of the interaction has not.

Would you trade face to face communication for texting?

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

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