Too often companies are so eager to jump on the next hot thing that they forget to strategize their approach. This concept is painfully true for businesses of all sizes when it comes to social media. Disjointed, unplanned and poorly executed are too frequently the adjectives that best describe a company’s social media tactics. This causes company “energy leaks” that can be prevented.
A blog post about X, a Tweet about Y, and a press release about Z, waste time, energy and resources. Blog posts, Tweets, press releases, social bookmarking and more should be done in a strategic manner to create synergy and to play the symphony of social media.
Playing the Social Media Symphony
The symphony and social media tactics have a lot in common. Just as a symphony carefully coordinates many instruments, a strong social media strategy should employ all the available tools for optimal success.
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