A blog post about X, a Tweet about Y, and a press release about Z, waste time, energy and resources. Blog posts, Tweets, press releases, social bookmarking and more should be done in a strategic manner to create synergy and to play the symphony of social media.
Playing the Social Media Symphony
The symphony and social media tactics have a lot in common. Just as a symphony carefully coordinates many instruments, a strong social media strategy should employ all the available tools for optimal success.
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