Social Media has long been thought the tool of the young. Some Social Media communities, apps, and sites still are and the number of growing. But, Believe It or Not, it may be way more mainstream than you think. While oBizMedia reports 75% of 7th-12th graders have at least one social media profile, Pew Research reports 72% of online U.S. adults (all ages) use social networks.
So, if yours is company targeting an older demographic, you can no longer afford to ignore social media as a key communications tool. You can no longer put off Online Reputation Management, Content Marketing, and Social Media Management. Consider this analogy: Ambassador states 71 of online customers expect to receive assistance within 5 minutest of reaching out to a company. If they get frustrated where do you think they go to complain? Urbanspoon, YELP, Google+, Facebook, Twitter, Angie’s List, Dealer Rater, to name a few options.
Older, well established brands are taking this seriously, Believe It or Not. For Example, my childhood fun fear factory, Ripley‘s Believe It or Not announced on Twitter today @ripleys “the Ripley Publishing team are here!” They take Content Marketing and Social Media madness to the fearful extreme on 16,000 Twitter followers, 386,000 Facebook Likes, and a gazillion YouTube channel views. I still am amazed by some of Ripley’s stuff.
For more info on Social Media trends see THIS.Share