Facebook alters algorithm– what does this mean for brands?

The rapid evolution of social media platforms is inevitable—whether those changes are positive or negative. The latest algorithm update from Facebook may cause a bit of controversy for some, but others it may be a positive change.

We have all seen the ad’s on our feeds—videos, product placement, brand messaging in all forms. While some effective for a company, the consumer may not fully agree with the constant push of information. The new algorithm will include three main changes:

  1. Less public ...
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It’s a Content Marketing World – Content is King…again!

Content Marketing is Old School made “New” with the advent of Google Panda & Penguin algorithm rule changes. Let me explain. Before the Web, blogging, before social media, professionals relied on delivering killer content through press releases, brochures, letters, phones, etc to attract and communicate with key publics/target markets. The power of great content was diluted by online SEO “gamers” of search systems. Savvy web marketers maximizes PPC and organic search results to drive ...

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Content Wins! The New SEO is the Old Public Relations – Write to Win Top 10

It’s more than backlinks and stuffing keywords. In the new school of SEO, it’s killer Content that wins and who better to write it than Online PR (public relations) pro’s?  If you ignore Google’s new search emphasis on ultra awesome content you may see your search results heading south like a duck in winter!

Public Relations firms, especially those with accredited, seasoned professionals whose ...

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5 Penguin Training Tips – Content Marketing Back on Throne in Google SEO Kingdom

Working through the online Media Relations maze, PilmerPR pivots regularly to better client SEO results for PR Online and Content Marketing.

Google sends out 500 algorithm changes per year according to Todd Bailey (Wall Street Journal). Since my daughter’s nickname is Panda, I found it humorous when the bamboo snarfing ...

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