What the 2015 Edelman Trust Barometer means for your business

Edelman recently released its 2015 Trust Barometer. Edelman surveyed 33,000 people from 27 countries around the world on their trust in the institutions of government, media, business and NGOs. Edelman has been doing this for fifteen years now and have set themselves up as experts in this area.
The study talked about the overall decline in trust in business since last year. What does this mean for your Trust, the last piece of the ...</p><a class= Continue Reading →

How Facebook (and other social media) has affected the News World

 And what you can do about it

Social Media takes over journalismWe all knew it was going to happen eventually; Facebook has taken over the world. Ok, maybe not the world, but it is definitely giving the news industry a run for its money. With more and more people getting their news digitally, social media is rapidly changing the way that journalists approach ...

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Digital PR Content: Blogging Power Tips

In this age of digital media, brand blogging is becoming a central part of content marketing. In fact, most of us can agree that having a company blog is a fairly important component to digital strategy. A branded blog can help increase customer (and potential customer) trust with industry knowledge and helpful information.

The problem many companies have, then, is not with deciding to blog – it’s getting started. Second tip for what to blog Continue Reading →

Cyber Monday Sales Increase – 5 tips that increase trust

Cyber Monday topped previous records, slowed only by the consumers need to sleep. It’s robotic staff working tirelessly pushing those cyber shopping carts around each e-commerce site.

ComScore Inc, an analytics firm, said U.S. online sales rose 17.3 percent on Thanksgiving and Black Friday, outpacing sales growth at brick-and-mortar stores. ComScore forecasts a 16 percent jump in online sales for ...

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5 Headturning PR Tech Trends

In recent years, the Internet, social media, and PR tech advances have turned the Public Relations (PR) industry on its head. What once was known as traditional press releases, phone pitching, and persuasive speech are now tweets, instagram, and hashtags harnessing the power of smartphones, iPads, and other tablet PC’s. This rapid evolution might even leave  Ivy Lee (“father of PR”) speechless if he could see his industry today. Here are five useful, if not mandatory, PR innovations.

 1. ...

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Zappos DNA Communicates Culture

Yesterday, I attended the Big Business & Technology Expo at UVU. I went specifically to hear Zappos Product Manager Robert Richman talk about  company success landing them as #6 Best Places to Work by Fortune Magazine.  Mildly interested to be there at first, what I discovered was amazing. As a student of Corporate Responsibility (CSR), I would have to give Zappos high marks ...

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Does PilmerPR Practice What it Preaches?

Those who follow PilmerPR know we place an emphasis on social responsibility, including Green PR. We were recently recognized by the U.S. State Department and Utah Council for Citizen Diplomacy as one of the foremost experts in environmental communications. Other awards have spoken to our work, as well.

But what do you think?

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McChrystal Not Spared by Caesar – What it Communicates

If President Obama had wanted to keep McChrystal in charge in Afghanistan, as a PR advisor I would write his speech as follows:

“Good morning, ladies and gentleman. Much has been said about recent comments and the ripple effects stemming from comments to the press by General McChrystal, who stands now by my side. The General and I have had frank and direct conversation regarding the issues at hand, which include the support of our Constitutional chain of command. The ...

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The Business Opportunity of Going Green

Today is Earth Day, which means you will probably hear a lot about companies “Going Green.”

Many executives and entrepreneurs wonder if it makes economic sense to do the same. How does Corporate Social Responsibility (CSR), in any of its manifestations (“Green” being just one), affect the bottom line?

John Pilmer, APR, recently addressed this issue at the 2010 Entrepreneurial Business Conference at Utah Valley University. This year’s theme was “Prosper in Hard Times… Opportunities Await!” John believes ...

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Introducing "PR 101: The Basics"

We’re frequently asked, “What should my business do, from a PR perspective?”

Most of the  time, they’re not asking for a full consultation, but are asking, “What do the successful companies know?”

For months, the PilmerPR team has been working behind-the-scenes to compile the most useful information together, and in terms for the layman. The result is “PR 101: The Basics.”

Beginning this month, PilmerPR will host the webinars to introduce basic public relations strategies to entrepreneurs, CXOs and ...

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