Big Max Attacks – Customer Satisfaction

satisfactionBig buzz surrounds the comments of BYU QB Max Hall and the reported bad behavior of University of Utah fans. On the opposite sidelines is alleged mistreatment of Utah coach Whittingham’s daughter by BYU fans. As an alumnus of both schools in question, my thoughts about the infractions in question have covered a lot of yardage defining the problem and suggesting a solution. So, here goes nothin’. ...

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Universities Need Public Relations Help

Universities need Public Relations HelpFor those who can’t seem to keep their language clean, their hands to themselves and all other objects in their possession under control, universities are forced to create behavior policies for spectator events. No need to complain about ridiculous rules, because “ridiculous” should be saved for the behavior that requires such policies to be created. It is expected that universities across the country will need to release ...

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Is Corporate Social Responsibility Optional?

csr-worldWhat does Wal-Mart and the United States government have in common? Answer: buying power. According to USAspending.gov, the U.S. government spends more than $500 billion in products and services each year from roughly 230,000 different companies. It is the world’s largest buyer of goods and services. Wal-Mart is the world’s largest consumer products retailer, buying roughly $300 billion each year in products it sells in retail stores ...

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Playing the Social Media Symphony

social-mediaToo often companies are so eager to jump on the next hot thing that they forget to strategize their approach. This concept is painfully true for businesses of all sizes when it comes to social media. Disjointed, unplanned and poorly executed are too frequently the adjectives that best describe a company’s social media tactics. This causes company “energy leaks” that can be ...

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Unintended PR Ripple Effects

t1_blountPilmerPR teaches Public Relations clients to anticipate the unintended ripple effects coming from their words and actions. In Crisis Communications planning, this is vital.

After Boise State’s impressive football win over Oregon on 9/3/09, a short outburst of anger by OU running back, LeGarrette Blount, sent out unintended long-term PR ripple effects that will likely result in a suspension, if not a truncation, of a brilliant football career. A ...

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