Something no company website should be without is an online newsroom. Investing the time to craft an updated, properly laid out newsroom can greatly increase your media coverage and put you one step above your competition. The most important thing that goes into your newsroom is stellar content that focuses on your business and expertise, but that isn’t always enough ...Continue Reading → Share
Establishing your brand on digital channels requires a lot of the right kind of content. What’s the right kind of content? That depends on your audience. Content can be a mixture of product and safety announcements, informational posts and articles, news and trend alerts and funny anecdotes. While there are a lot of great things you can do on a branded blog (see some tips here), what can you do outside of blogging?
1. Get ...Continue Reading → Share
It’s more than backlinks and stuffing keywords. In the new school of SEO, it’s killer Content that wins and who better to write it than Online PR (public relations) pro’s? If you ignore Google’s new search emphasis on ultra awesome content you may see your search results heading south like a duck in winter!
Public Relations firms, especially those with accredited, seasoned professionals whose ...