CSR Still Matters – And It Can Help Your Bottom Line

Be the ChangeThere’s been some debate as to whether or not corporate social responsibility (CSR) is really worth it for your business. While you cannot quantitatively measure “good feelings,” there are things you can measure the come from CSR like an increase in sales, engagement, and media relations (traditional or social). Whether you’re an entrepreneur just starting out or a well-established ...

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Fire Avert Creates ‘Fire Relief Fund’ For Kitchen Fire Victim

Fire Avert by Active Fire Prevention was recently featured on CBS affiliate KUTV2. The news story highlighted Fire Avert’s support of local Salt Lake City resident Virginia Cannon who recently suffered a stove fire after leaving food cooking on an unattended stove.

According to the National Fire Protection Association (NFPA), stove fires start about every 3.5 minutes across the United States.

Virginia Cannon had just put some butter in a pan before being sidetracked talking with friends, becoming another unfortunate statistic ...

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CSR & Sustainability – The Growing Mandate

For years, PilmerPR has been at the forefront of Public Relations firms counseling cleantech and other clients its Rule #1 for Corporate Responsiblity: “First Be Good, Only Then Talk About Being Good.” While companies outside the U.S. have led the way in Sustainability planning, U.S. based companies are starting to “get the memo.”

Environmental Leader reports on this trend as follows:

“Two-thirds of corporate leaders ...

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Superman Renewable Energy – "Up Up & Away!"

For all of the Obama fallout over the recent Solyndra solar debacle,  renewable energy continues to “heat up” shall we say. Despite the bad PR, the US Energy Information Administration (EIA) recently reported another milestone.  During the first half of 2011, renewable energy sources (biomass/biofuels, geothermal, solar, water, and wind) produced 4.687 quadrillion Btus of energy or 12.25% of US ...

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Earth Day – ElectraTherm Gets Some Presidential Love

Earth Day feels a bit more meaningful this year for PilmerPR. We’ve worked hard to practice what we preach, building a sustainable business model that minimizes staff and client travel, as well as maximizing online collaboration which yields an almost paperless operation. However, the news of President Obama’s visit this week to our past client ElectraTherm is deeply satisfying ...

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Zappos DNA Communicates Culture

Yesterday, I attended the Big Business & Technology Expo at UVU. I went specifically to hear Zappos Product Manager Robert Richman talk about  company success landing them as #6 Best Places to Work by Fortune Magazine.  Mildly interested to be there at first, what I discovered was amazing. As a student of Corporate Responsibility (CSR), I would have to give Zappos high marks ...

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Pilmer's "Green Spin" Featured on Utah Public Radio

It is not too often a self-published book is featured for an entire hour on 33 radio stations, covering a state. Yet that is what PilmerPR was able to achieve  for Green Spin, a new tech-thriller novel by John Pilmer.

Tom Williams, host of Utah Public Radio’s “Access Utah,” received a copy of the book, and decided to devote the entire hour-long program to its content.

The program covered many fascinating aspects of ...

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Is the EPA's 40th Anniversary Celebration "Green"?

We received an announcement, the other day, from Scott at Eco Active America:

I am pleased to announce that we will be having the EPA’s 40th Anniversary Celebration and Award Event on December 2nd at Club Nokia. We will have celebrities, famous musicians presenting awards and playing music throughout the event. We would love to have your company be part of this event. This is an event not to be missed.

The e-mail goes on to explain why ...

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Super Salmon – Jurassic Park Freak Fish???

My friend and comedian Johnny Biscuit has a very funny skit where he talks about which animals we eat vs which animals we make into pets. One line from that monologue goes something like: “People whine about all those dolphins caught in the tuna nets…what about all the tuna in the tuna nets?!” I love Johnny B, but I share that to make a point about this week’s news ...

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