Should Socially Responsible (CSR) Companies Toot Their Own Horn?

A recent article in Corporate Responsibility Magazine caught my eye.  It addresses well the dilemma faced by every good corporate citizen. That is “when” or “if” a company should draw attention to its own sustainable practices affecting people and the planet.  It’s written by Stephen Jordan,  executive director of the U.S. Chamber of Commerce Business Civic Leadership Center, which makes him a credible witness to me.

Here’s an excerpt on the benefits of CSR recognition:

Recognition and lists are a ...

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Overcoming a Challenge of Modern Entrepreneurship

Lean Launch PR and Marketing: Start HereToday’s entrepreneurs face in a unique challenge: launching a world-class business on a shoe-string budget. They need a team of experienced professionals, and demand measurable results for their money.

The budget problem seems compounded by the many services needed to reach customers and investors: focused messaging, SEO keywords, website design, conversion-rate optimization, social media strategies, media relations, videos, advertising, and more. Typically, they each come with their own ...

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Launch Your Business with "Lean Startup PR and Marketing"

As the economy recovers, entrepreneurs are launching their next great venture. But finances are still tight. By the time entrepreneurs like you pay for a web developer, SEO service, ad agency, media monitoring service, a handful of social media services,  and a PR firm, there is little left for the business itself. PilmerPR is helping solve the problem by introducing our comprehensive “Lean Startup PR and Marketing” service.

Lean Startup PR and Marketing combines the following services with a single ...

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