Three Reasons To Talk About Yourself on Earth Day

Taking responsibility for the environmental impact of your business just makes sense. To begin with, a healthy community means a healthy environment for your business to flourish. And – now more than ever – consumers are looking for brands to support that are good global citizens. Beyond that, finding causes that you are passionate about feels great, and that will shine through your brand and help others feel great about your products too.

Earth Day was created more than ...

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Earth Day – Blue Sky Making a Difference in Green Clean Energy?

Happy Earth Day! I’m cool with marketing this day with other earth-conscious persons. Focusing attention on key sustainability issues today is a very good thing. I’m not keen on greenwashing  (ie. British Petroleum pre-Gulf oil spill disaster). We’ve written a bunch on our rule #1 for companies promoting Corporate Social Responsibility (CSR): “First be Good, Then Talk About It.” So many get the cart before the proverbial horse, doing brilliant marketing with less attention to actually moving the needle ...

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Earth Day – Hats off to People Helping People

The so-called “Triple Bottom Line” of Green, which I first heard years back from Vinod Khosla, is People-Planet-Profits. On Earth Day, we focus most of our attention on the Planet component. However, this year I would like to step outside the box to remind us of the People component of Green.

The story goes, in many religions, that a man named Adam was ...

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