Messaging is Important! Blogs Leaking Energy

My assumption is that corporate executives understand that delivering unified key messages to target markets is vital for success. Do you think most business people get that? I hope so.  That said, take a look at some facts:

Sixty-five percent* of corporate information in mainstream media (U.S.) conveys key messages once “in print.” Executives understand this risk, and use every ethical means to make sure ...

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