Crisis PR Tips…Mayan Calendar Apocalypse or Not…

Last night I had a dream of consulting a prominent Utah CEO regarding a current crisis situation. Hence, it’s on my mind this morning. As we launch into a new year, we hear “year-in-review” reports of crisis after crisis endured during the past year.

During the coming year, mark my word, we will be snowed under with doomsday speculation about the 2012 December deadline for the ...

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Hurricane Humless –

We have worked for a month to prepare our client Humless for the PR / News storm created by the first serious hurricane of 2011. As expected in August, Hurricane Irene created a news wave of tsunami proportions.  Below is that news release that was viewed by more than 1200 on Business Wire within the first 4 hours of posting. More than 600 postings of the news have proliferated online, 16 bloggers have passed on the news so far, ...

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