John Pilmer Published on Entrepreneur

In the last decade, a lot has been made of the “demise of traditional media.” While newspaper readership is down, media consumption, in general, has skyrocketed. In fact, in the United States, adults spend almost half of their time on some kind of electronic device, watching, reading and listening to media sources. This trend creates more, not less, opportunities for business owners looking to reach audiences through media.

Media is an all-encompassing term that includes all of the many ways used to reach ...

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Seven-Step Guide to Up Your Corporate Social Responsibility Game

In the midst of the holiday season, many companies take the time to give back, strengthen employee bonds and connect with the community in a meaningful way. Corporate social responsibility should be a topic of conversation year round, but the holiday season is a great place to begin.

Corporate social responsibility speaks to a company’s reputation—the culture, employees and business model. The impact that CSR can have on a company’s reputation is huge. The engagement of employees, the company culture influence, ...

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PilmerPR: A Look Inside

New West LogoOur CEO, John Pilmer was recently interviewed by New West.Net, a new regional business publication for the Rocky Mountain region. The publication focuses on news of the evolving west, what makes the region a frontier for technology and entrepreneurship and the vibrant culture of Montana, Idaho, Colorado, Wyoming, Utah and New Mexico.

We have always been proud to be a Utah based business and love the new life that is ...

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Create Your Perfect Company Culture in These 5 Easy Steps

don't stop clowning aroundAs we’ve said before, company culture does matter. When people enjoy their work environment, they are more likely to put in their best effort – which produces the best outcome for the bottom line. If your company culture got away from you and isn’t what you want it to be, or (even better) if you are just getting started and trying to figure out what kind of company ...

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4 Simple Organization Tips to Make 2016 Your Most Productive Year Ever

Organization IdeasWe love small businesses! There are so many advantages to being a small business but there can also be disadvantages. Don’t let something simple like organization be one of them. Getting organized can sometimes feel like an overwhelming task, but it doesn’t have to be. We’ve come up with four simple tips that can help take your organization from something that’s holding you back to something that will help you be ...

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How to Make People Care About Your Company Story

What is your story? Tell it!Getting people to pay attention to your company and even taking it a step further, getting them to become customers, can be a challenge. There’s so much noise and competition to overcome that it is easy to get lost. What makes companies stand out? Think about your favorite companies. What do they have in common? Why do you ...

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How These 5 Things Will Change Your Content Marketing

content is keyContent continues to be king, and there are very obvious reasons why. Content, in any way, shape or form is what gets people’s attention. With all the content readily available, you have to be careful and strategic about how and where you put your information. But content is still what will draw customers in.

A strategic content marketing strategy will help your ...

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