Facebook alters algorithm– what does this mean for brands?

The rapid evolution of social media platforms is inevitable—whether those changes are positive or negative. The latest algorithm update from Facebook may cause a bit of controversy for some, but others it may be a positive change.

We have all seen the ad’s on our feeds—videos, product placement, brand messaging in all forms. While some effective for a company, the consumer may not fully agree with the constant push of information. The new algorithm will include three main changes:

  1. Less public ...
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Five Ways Social Media Communication Has Shaped the World Around Us

Communication is at the heart of each our working world. Imagine no communication or interaction with customers, suppliers, bankers, employees, regulators, neighbors and the public at large. How would any business succeed? Strategic communication from one individual to the next has drastically altered the way we live and work. There are forms of unspoken communication such letting a photo spark a movement of communication, to a simple phrase that communicated a whole new meaning to your desired audience. Cultures, feelings, movements, phenomenon and actions begin with ...

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3 Reasons to Invest In Online Reputation Management Right Now

In today’s world, where most peoplWord travels quicklye get their information on the Internet, your online reputation is the first thing most people will see. Think about it as an introduction to perspective clients, partners, and media outlets. It is vital that you pay attention to your online reputation and protect it the best you can. Here are three reasons investing in online ...

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6 Ways To Make The Most Of Your User Engagement On Social Media

User Engagement GaugeAs a small business owner, you want to make sure that your marketing efforts are worth the effort. Time is not something you can afford to waste and mistakes can be costly. We’ve come up with 6 ways to help ensure you are getting the most out of your user engagement in the social media world.

  1. Consistently produce quality content- The social sphere ...
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Bowls for Humanity- Utah County comes Together

CEO John Pilmer plays in his band, Bright Messy WorldOn March 20th the Food and Care Coalition hosted its 9th annual Bowls for Humanity Event in Provo. Not only is this the largest fundraiser hosted each year by the Food and Care Coalition, it is a chance for Utah County to come together and help our community. This year our CEO and founder, John Pilmer, got involved with the Coalition and ...

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How Facebook (and other social media) has affected the News World

 And what you can do about it

Social Media takes over journalismWe all knew it was going to happen eventually; Facebook has taken over the world. Ok, maybe not the world, but it is definitely giving the news industry a run for its money. With more and more people getting their news digitally, social media is rapidly changing the way that journalists approach ...

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3 New Utah Businesses That Are Doing Marketing Right

Utah is known for its entrepreneurial spirit and drive. But what can help take a business from struggling start-up to blossoming business overnight? A genius marketing technique! These three new businesses: NameShark, Illumibowl and Foot Hammock are doing especially well.

never forget another name, be a shark1. NameShark is an app that helps you memorize names so you don’t have to deal with the embarrassment of forgetting one. One of the ...

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Facebook Smacks Email from Passing Lane in Consumer Digital Communications

Breaking News: In the world of digital communications, Facebook now equals Email in the percentage of connected consumers who use the platform for talk to others. (source: Chinet).  87% of consumers use both.  That’s up drastically over numbers reported just two years ago (2011).

Why should companies and marketers care? If you stay stuck in the old-school-think of mass email ...

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NASDAQ: FB – Ready for the $18 Billion Bachelor Zuck – Bigger than Singapore?

Mark Zuckerberg Time Person of the Year coverFacebook now equals NASDAQ FB.

Get ready, there’s a new sheriff in tech town: Mark Zuckerberg, the teen tech titan turning the odometer at the ripe old age of 28. (That’s more than $641 million for every year he has been on earth.) Rumor has it, he plans to sell 30.2 ...

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