What Jimmer Teaches Rookies, Kobe & NBA About Public Relations

I have done my time as a ravving sports fan. Playing little league baseball, football in high school, you soccer moms know the drill. Demands of career and family, along with a general disenchantment with arrogant athletes and greedy owners are the reasons I use to spend less time now following sports. That said, my alma mater BYU continues to get air time around my house, ...

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