Corporate Social Responsibility (CSR) Doesn’t Have to Hurt!

Community service & corporate social responsibility (CSR) can be synonymous…

Blending the money making world of business corporate social responsibility with the “give something back” world of service makes life richer and provides a “leg up” to non-profit ...

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USU, UofU & BYU – Give Roman a shot!!!! Maybe he’s the next Ziggy in NCAA football

Today’s Daily Herald article on Roman Wendelboe lays out a compelling story of an immigrant child seizing the American Dream to excel academically with dreams of the NCAA football gridiron. I pitched this story to the Herald after hearing of Roman’s Utah High School Hall of Fame induction a couple of months ago.  His story inspires me so.

‘Ziggy’ Ansah made us love him with his path from Africa through

BYU to the NFL. Unassuming, innocent, and driven by ...

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NFL Football Players Giving Back – KrugerCare.org –

Sports Icons make great role models-when they behave. Paul Kruger of the Baltimore Ravens brings his posse of players together for the Kruger Care Foundation Classic to raise tens of thousands for those in need. This is Social Responsibility (CSR) at its best…

Kruger Care 2012 Golf Classic

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BYU QB Battle overshadowed by Air Force Attack – Who has the edge?

Wow! What a disappointing Week 2. The Air Force brought in a disciplined attack executed with the precision of the Thunderbirds flying team.  In my own game to figure out which QB BYU should ultimately lean on, I would have chosen Riley Nelson, as did the coaching staff. However, Air Force had a laser guided approach to stopping both Nelson and Heaps–and the rest of BYU’s attack. Riley did score 2 more TD’s. So, its Riley 4 Heaps 0 in ...

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Unintended PR Ripple Effects

t1_blountPilmerPR teaches Public Relations clients to anticipate the unintended ripple effects coming from their words and actions. In Crisis Communications planning, this is vital.

After Boise State’s impressive football win over Oregon on 9/3/09, a short outburst of anger by OU running back, LeGarrette Blount, sent out unintended long-term PR ripple effects that will likely result in a suspension, if not a truncation, of a brilliant football career. A ...

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