Three Reasons To Talk About Yourself on Earth Day

Taking responsibility for the environmental impact of your business just makes sense. To begin with, a healthy community means a healthy environment for your business to flourish. And – now more than ever – consumers are looking for brands to support that are good global citizens. Beyond that, finding causes that you are passionate about feels great, and that will shine through your brand and help others feel great about your products too.

Earth Day was created more than ...

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CSR Still Matters – And It Can Help Your Bottom Line

Be the ChangeThere’s been some debate as to whether or not corporate social responsibility (CSR) is really worth it for your business. While you cannot quantitatively measure “good feelings,” there are things you can measure the come from CSR like an increase in sales, engagement, and media relations (traditional or social). Whether you’re an entrepreneur just starting out or a well-established ...

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EPA Guidelines Meet Utah – #1 Air Discomfort – Gallup Poll PART III

 

A new Gallup Poll indicates Utah residents dislike their air quality more than any other State.

Part III

This story just gets more and more interesting. I feel like Godzilla and Mothra just came onto the screen–both wearing air protection masks. First, EPA smacks down the opponent with new, harsh guidelines. Next, Governor Herbert says those guidelines will hurt business and people. Then, as if coming in for the TKO, Gallup finds my state’s residents as the most dissatisfied nationally with their ...

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#1 Utah Public Relations Holding Steady with Threat of Growing Air Pollution

In the news again with great Public Relations –Provo/Orem #1. Pitney Bowes analyzed 384 metropolitan areas and the Provo-Orem area ranks first on a list of the nation’s fastest-growing metropolitan areas and will remain that way for the next five years. 2012 to 2017 Provo-Orem’s population is projected to add nearly 11,000 new households, or 7.4 percent ...

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Sandy Storm Triggers Crisis Management Plan / PR – Donate to Red Cross

What public relations entity has the media relations influence, the green pr prowess, the

social media PR moxie, and the connections in crisis management planning to garner 4M Twitter hits (in 24 hours leading up to impact), shut down Broadway and the world’s largest stock exchange, cancel 15,000 flights at major ...

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Environmental PR – New Client – Fish, all of them!

Environmental PR Primer:

Quick! What’s rising faster than the cost of healthcare? If you said fish prices, you could be right. Rising 8-20% per year, seafood costs are out of control. So, I volunteer to do a little public relations for the fish, some Green PR , if you will.

Here’s a sampling what is fast become unaffordable for the average consumer from my local grocer this week:

Price/lb.

$17.99     Ahi Tuna    

$13.99     Ono

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Where is Green PR Going – Who Defines It? What is Green Sucess?

In Public Relations and communications words matter. This may seem self evident, yet, we see huge differences of opinion and great chasms open, due to vast variation of definition. Take the the term “healthcare tax” for example. The fist fight over definition on this one went through the Supreme Court and still enters “extra rounds” as the Obama Administration tries still ...

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Should Socially Responsible (CSR) Companies Toot Their Own Horn?

A recent article in Corporate Responsibility Magazine caught my eye.  It addresses well the dilemma faced by every good corporate citizen. That is “when” or “if” a company should draw attention to its own sustainable practices affecting people and the planet.  It’s written by Stephen Jordan,  executive director of the U.S. Chamber of Commerce Business Civic Leadership Center, which makes him a credible witness to me.

Here’s an excerpt on the benefits of CSR recognition:

Recognition and lists are a ...

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Which Avenger is the Best Entrepreneur? Best PR client?

Which Avenger is the most entrepreneurial? I vote Tony Stark. He brings hot products to market.  Although, in my public relations work, I would likely most want to represent Captain America.  Perhaps he’s less of a wild child and a better role model than Tony. Although the Hulk has that whole Green PR angle. The whole group collectively has a real social responsibility (CSR) thing goin’ on, don’t you think?

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VC Cleantech Investment – Up or Down?

77 cleantech acquisitions in Q1 2012. $1.81 billion in VC capital invested in 185 cleantech startups in Q1 2012. In dollars, this is less than Q1 2011. By number of deals, this is up from Q4 2011. So, is Clean-Tech on its way back up among investors? Is yo-yo federal policy slowing it down? Whaddup?

Full Story: GIGAOM

CleanTech Public Relations

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