Ukrainian Leaders Ask PilmerPR for Tips on Green PR

PilmerPR announced founder John Pilmer met today with Ukrainian government and energy leaders to offer insights into the energy communications challenges facing  that country. Hosted by the Utah Council for Citizen Diplomacy (UCCD) and as part of the U.S. Department of State’s International Visitor Leadership Program (IVLP), the visitors are traveling to Utah to examine “Energy Efficiency at the Federal, State and Local ...

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Is the EPA's 40th Anniversary Celebration "Green"?

We received an announcement, the other day, from Scott at Eco Active America:

I am pleased to announce that we will be having the EPA’s 40th Anniversary Celebration and Award Event on December 2nd at Club Nokia. We will have celebrities, famous musicians presenting awards and playing music throughout the event. We would love to have your company be part of this event. This is an event not to be missed.

The e-mail goes on to explain why ...

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Ensure Your Event is Socially Responsible

Many events claim to be “socially responsible” or “green.” They may use energy-saving lights, use recycled paper, or donate a portion of revenues to a worthy cause. But how much energy is used traveling to the event? Are the green efforts economically sustainable and sensible to stock-holders? How likely are people to attend if you make them jump through hoops?

There is a lot to consider when planning a socially responsible event. Corporate social responsibility and green PR expert ...

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John Pilmer Speaks Out on the Environment

After his recent release of the tech thriller Green Spin on Amazon.com, author John Pilmer released the following to clarify his position on our stewardship regarding the environment. A fan of entrepreneurial business and green initiatives, John believes both business and sustainability can prosper in harmony with each other.

“People, Planet, Profits: the ’triple bottom line’ of sustainable Green. Not mutually exclusive, but interdependent, these three must all be present for any initiative to have staying power,” John Pilmer said. ...

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Energy Solutions: Now They are "Part of the Solution"

Today’s news from Energy Solutions in Utah is good news. I am pleased with this decision to nix importation of foreign nuclear waste into Utah or the U.S. for that matter. There is already a big Green PR blunder waiting to happen the first time one of the n-Waste carrying trains is derailed or attacked by terrorists.

Perish the thought, what kind of media ...

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Sustainable Energy is as Easy as Flipping a Switch

PilmerPR prides itself in helping Green businesses gain local, national and international attention for their innovations. Over the past couple of months, PilmerPR has helped one such local company get attention for its new products.

As the economy begins to recover, Orem-based ILLUMRA, a producer of wireless battery-free controls, announced it has hired four new employees, and is further expanding into the $470 billion European electronics market.

“We have been watching these folks for months as they have started to ...

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The Business Opportunity of Going Green

Today is Earth Day, which means you will probably hear a lot about companies “Going Green.”

Many executives and entrepreneurs wonder if it makes economic sense to do the same. How does Corporate Social Responsibility (CSR), in any of its manifestations (“Green” being just one), affect the bottom line?

John Pilmer, APR, recently addressed this issue at the 2010 Entrepreneurial Business Conference at Utah Valley University. This year’s theme was “Prosper in Hard Times… Opportunities Await!” John believes ...

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Two New Businesses That Can Save the World

The average American produces 4.6 pounds per day. That means the whole nation produces 251 million tons per year.

Many people have ideas to reduce that amount. And despite a common conception, many of the ideas can be more profitable than the status quo.

A group of BYU students, for example, found that Kenyans are often compelled to buy overpriced plastic bottles of water, or face deadly water-borne contamination from cheaper water sources. The ultimatum is not only terrible for their health, ...

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Tips to the Top from APX Alarm CEO Todd Pedersen at UVEF

The crowd of entrepreneurs attending today’s UVEF presentation responded enthusiastically to Todd Pedersen, CEO and founder of  APX Alarm. With 5500 employees, the company expects to knock on 10 million doors this summer as it gobbles market share in the home security market. 850,000 installations to-date puts APX in the top 4 companies in their industry.

todd-pedersenIf you think Todd is ready for a vacation, you would be mistaken, and ...

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PR 101: The Basics

This afternoon, PilmerPR finished its first webinar, “PR 101: The Basics,” sponsored by ecodzign and CFOwise. Those who attended learned valuable information about social media, making news, finding prospects, and more.

We will post clips from the webinar on this blog in the weeks ahead.

If you missed it, and would like to hear what was presented and/or learn about our upcoming webinars, please join the PilmerPR “PR Tips” Newsletter. By joining, you may also receive exclusive discount codes ...

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