Content Marketing -2 Winning Strategies-Any Season-Including Halloween

Great Content Marketing strategies are…

the pumpkin in pumpkin pie, the Z in Zombie, the sweet in Halloween candy, the content in content marketing. As Google and other search sites put a stake through the heart of time tested marketing methods that “game” the SEO system, the power of the written word have regained its rightful throne. So, if your job includes driving monster web traffic, you will appreciate these well-carved power PR points.

1 -Don’t pinch pennies on content creation

Many ...

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Google Glasses PR Online at Full Throttle – Available at Costco?

Google Glasses  PR Online has a full head of steam! As a tech public relations firm, it’s fun to watch really great companies roll out new product promo. More hype than real value in some cases, the focused energy behind Google Glasses will yet be judged by history as Awesome or Awful. Since in my 2008  novel release Green SpinI included a projected 2016  use of this technology, I’m not too surprised or wowed–yet.

In the book, I ...

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Corporate Responsibility on Tap when Pilmer Speaks at Crunch Lunch

[Video of 5 minute presentation in production – posted soon]

SALT LAKE CITY—September 9, 2010—PilmerPR today announced founder John Pilmer will speak today at the UVEF Crunch Lunch event on the subject of “Corporate Responsibility – From the Ground Up,” starting at noon at the Provo Novell campus. The event is open to the public.

“80% of the world’s large companies now produce Corporate Responsibility ...

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BYU QB Battle overshadowed by Air Force Attack – Who has the edge?

Wow! What a disappointing Week 2. The Air Force brought in a disciplined attack executed with the precision of the Thunderbirds flying team.  In my own game to figure out which QB BYU should ultimately lean on, I would have chosen Riley Nelson, as did the coaching staff. However, Air Force had a laser guided approach to stopping both Nelson and Heaps–and the rest of BYU’s attack. Riley did score 2 more TD’s. So, its Riley 4 Heaps 0 in ...

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John Pilmer Speaks Out on the Environment

After his recent release of the tech thriller Green Spin on Amazon.com, author John Pilmer released the following to clarify his position on our stewardship regarding the environment. A fan of entrepreneurial business and green initiatives, John believes both business and sustainability can prosper in harmony with each other.

“People, Planet, Profits: the ’triple bottom line’ of sustainable Green. Not mutually exclusive, but interdependent, these three must all be present for any initiative to have staying power,” John Pilmer said. ...

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