Earth Day – Hats off to People Helping People

The so-called “Triple Bottom Line” of Green, which I first heard years back from Vinod Khosla, is People-Planet-Profits. On Earth Day, we focus most of our attention on the Planet component. However, this year I would like to step outside the box to remind us of the People component of Green.

The story goes, in many religions, that a man named Adam was ...

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Gas Prices Affect Utah Car Sales–Hybrids Come on Strong

As gas prices continue to rise, many car buyers are shying away from the full-size trucks and SUVs, in favor of hybrids or fuel-efficient cars. PilmerPR client Brent Brown Toyota Scion’s Larry Terry broke down the numbers and explained the trend to KSL Radio’s Scott and Maria of Utah’s Afternoon News.

Listen to the whole interview here.

Among the Brent Brown Toyota sales ...

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Cleantech Investment in 2011 Down, but Up…

While 2011 Cleantech investment in 2011 is down from 2010, there is a BIG silver lining.

San Diego Source reports that “In terms of investments made, venture capitalists dealing in clean technology across the country were nearly as active in 2011 as they were in 2010, but the total dollar value of their investments declined around 4.5 percent, according to an Ernst & Young LLP analysis.

The analysis was based on information from Dow Jones VentureSource, ...

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Superman Renewable Energy – "Up Up & Away!"

For all of the Obama fallout over the recent Solyndra solar debacle,  renewable energy continues to “heat up” shall we say. Despite the bad PR, the US Energy Information Administration (EIA) recently reported another milestone.  During the first half of 2011, renewable energy sources (biomass/biofuels, geothermal, solar, water, and wind) produced 4.687 quadrillion Btus of energy or 12.25% of US ...

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PilmerPR’s Got Energy

GoodOil, US Synthetic, ElectaTherm, Tasco Engineering, Illumra, and now Humless. PilmerPR has a proven record of success with energy-related clients (particularly clean energy) going back to its early years.

We have working relationships with hundreds of magazines, newspapers, broadcast shows and blogs hungry for news about innovative energy products, and have placed our clients on Popular Science, Fox Business, TreeHugger and countless other news outlets across the country.

In addition to publicity, we also help our energy clients bring customers to ...

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Chevy Volt – Just PR or Real Green Deal?

This past weekend I stopped by Larry H Miller Chevrolet in Provo, Utah. I thought it time for this green tech guy to see what the hype was about with the Chevy Volt electric vehicle. So, I bravely climbed the dealer showroom stairs, flanked by salespeople looking more like sharks circling a life raft. I stated my intention. “I’m here to check out the Volt.” ...

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Pilmer to Discuss CSR and Green PR at MiaGreen 2011

MiaGreen Expo and ConferenceNext Thursday, environmentally-friendly businesses, leaders and publications from around the world will converge in Miami Beach for the MiaGreen Expo Conference (March 3-4). The event coordinators asked that PilmerPR President John Pilmer present on the need for outstanding Green PR and CSR PR to the attendees.

His presentation, “Standing Out in a Sea of Green: Reaching Stakeholders through Effective Public Relations,” will help ...

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Pilmer's "Green Spin" Featured on Utah Public Radio

It is not too often a self-published book is featured for an entire hour on 33 radio stations, covering a state. Yet that is what PilmerPR was able to achieve  for Green Spin, a new tech-thriller novel by John Pilmer.

Tom Williams, host of Utah Public Radio’s “Access Utah,” received a copy of the book, and decided to devote the entire hour-long program to its content.

The program covered many fascinating aspects of ...

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Ukrainian Leaders Ask PilmerPR for Tips on Green PR

PilmerPR announced founder John Pilmer met today with Ukrainian government and energy leaders to offer insights into the energy communications challenges facing  that country. Hosted by the Utah Council for Citizen Diplomacy (UCCD) and as part of the U.S. Department of State’s International Visitor Leadership Program (IVLP), the visitors are traveling to Utah to examine “Energy Efficiency at the Federal, State and Local ...

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