Marketing & PR Online – Short-Form Video – Fast Company

Fast Company confirms what our Online PR firm, PilmerPR has tracked for years. Savvy companies use video to draw a crowd. Not just any crowd, they use video strategy relevant to their target market. As YouTube was just getting their legs under them, low resolution video that didn’t look too polished was actually more favorable than big production numbers that smacked of marketing. Now, however, with the low ...

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