Communication is at the heart of each our working world. Imagine no communication or interaction with customers, suppliers, bankers, employees, regulators, neighbors and the public at large. How would any business succeed? Strategic communication from one individual to the next has drastically altered the way we live and work. There are forms of unspoken communication such letting a photo spark a movement of communication, to a simple phrase that communicated a whole new meaning to your desired audience. Cultures, feelings, movements, phenomenon and actions begin with ...Continue Reading → Share
Press releases can be a controversial topic in the marketing/pr world today. As we’ve shared before, we think the press release has managed to remain a cornerstone for PR professionals in an ever-changing field. There are certain formats and rules to follow when constructing a press release yes, but what you do beyond those formatting quirks can completely ...Continue Reading → Share
And what you can do about it
We all knew it was going to happen eventually; Facebook has taken over the world. Ok, maybe not the world, but it is definitely giving the news industry a run for its money. With more and more people getting their news digitally, social media is rapidly changing the way that journalists approach ...Continue Reading → Share
Do you still get a hard copy newspaper on that off-white news print where the ink rubs off on your hands?
I do, and I know I’m in the minority. Most digital natives in their 20’s or younger have never bought a newspaper.
Why do I persist, even with radio, TV and online news that I graze on throughout the day? After all, I check in with ...Continue Reading → Share
It’s a dirty trick in the SEO world: posting multiple “news stories” on a site with nothing but SEO keywords and/or content ripped from other articles. Google refers to them as “content farms,” and is changing its famous search algorithms to make sure they don’t rise above legitimate sites.
On January 1st, Google’s Principal Engineer, Matt Cutts, wrote the following on the Google Blog:
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To respond to that challenge, we recently launched a redesigned document-level classifier that makes it harder ...