Google Glasses PR Online at Full Throttle – Available at Costco?

Google Glasses  PR Online has a full head of steam! As a tech public relations firm, it’s fun to watch really great companies roll out new product promo. More hype than real value in some cases, the focused energy behind Google Glasses will yet be judged by history as Awesome or Awful. Since in my 2008  novel release Green SpinI included a projected 2016  use of this technology, I’m not too surprised or wowed–yet.

In the book, I ...

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Online Reputation Management – Around the World in 8 Seconds

One of the fun movies of my childhood was “Around the World in 80 Days.” Set in the early days of automobiles, it highlights the huge challenges of circumnavigating the globe. Today, I have to laugh that we can circle the globe online in more like 8 seconds–a little faster than back “in the day.”

Just as transportation now moves at multiples of the speed of sound, ...

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Marketing & PR Online – Short-Form Video – Fast Company

Fast Company confirms what our Online PR firm, PilmerPR has tracked for years. Savvy companies use video to draw a crowd. Not just any crowd, they use video strategy relevant to their target market. As YouTube was just getting their legs under them, low resolution video that didn’t look too polished was actually more favorable than big production numbers that smacked of marketing. Now, however, with the low ...

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Where is Green PR Going – Who Defines It? What is Green Sucess?

In Public Relations and communications words matter. This may seem self evident, yet, we see huge differences of opinion and great chasms open, due to vast variation of definition. Take the the term “healthcare tax” for example. The fist fight over definition on this one went through the Supreme Court and still enters “extra rounds” as the Obama Administration tries still ...

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