Content Marketing is Old School made “New” with the advent of Google Panda & Penguin algorithm rule changes. Let me explain. Before the Web, blogging, before social media, professionals relied on delivering killer content through press releases, brochures, letters, phones, etc to attract and communicate with key publics/target markets. The power of great content was diluted by online SEO “gamers” of search systems. Savvy web marketers maximizes PPC and organic search results to drive ...Continue Reading → Share
It’s more than backlinks and stuffing keywords. In the new school of SEO, it’s killer Content that wins and who better to write it than Online PR (public relations) pro’s? If you ignore Google’s new search emphasis on ultra awesome content you may see your search results heading south like a duck in winter!
Public Relations firms, especially those with accredited, seasoned professionals whose ...
Google sends out 500 algorithm changes per year according to Todd Bailey (Wall Street Journal). Since my daughter’s nickname is Panda, I found it humorous when the bamboo snarfing ...Continue Reading → Share