Do YouTube? You can Afford it. Can You Afford Not to?

YouTube is now the 2nd Largest Search Engine in the World. That’s right, #2, ahead of Yahoo and everybody else except my former boss, CEO Eric Schmidt at Google.

A high impact video strategy doesn’t have to break the bank. It can get you seen in YouTube search results, but also help your business in the other ways:

  • Increased sales conversions
  • Increased organic rankings
  • Help customers understand your product ...
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John Pilmer Speaks Out on the Environment

After his recent release of the tech thriller Green Spin on Amazon.com, author John Pilmer released the following to clarify his position on our stewardship regarding the environment. A fan of entrepreneurial business and green initiatives, John believes both business and sustainability can prosper in harmony with each other.

“People, Planet, Profits: the ’triple bottom line’ of sustainable Green. Not mutually exclusive, but interdependent, these three must all be present for any initiative to have staying power,” John Pilmer said. ...

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BP Claims Oil Spill Response was "Model of Corp. Responsibility"

Today’s headlines quote outgoing BP CEO Hayward as saying the company’s response to the Gulf Oil Spill “has been a model of good social corporate responsibility.” From my PR chair, I think this is the capstone faux pas from the Brit. Even if he is correct, I don’t think anyone believes it. In fact, I suggest that for the next year or two any claims ...

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Energy Solutions: Now They are "Part of the Solution"

Today’s news from Energy Solutions in Utah is good news. I am pleased with this decision to nix importation of foreign nuclear waste into Utah or the U.S. for that matter. There is already a big Green PR blunder waiting to happen the first time one of the n-Waste carrying trains is derailed or attacked by terrorists.

Perish the thought, what kind of media ...

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UVEF Top 25 Under 5 Rock Utah House w $195M in Revenue

Utah’s Fastest-Growing Startups Recognized

UVEF Awards 2010 “Top 25 Under Five”

PROVO, Utah – July 8, 2010 The Utah Valley Entrepreneurial Forum (UVEF) today announced the winners of its 2010 “Top 25 Under Five” Awards, spotlighting outstanding Utah entrepreneurs and start-up companies. Award recipients were recognized today at ceremonies held at the Provo Novell Campus. Omniture, Silicon Slopes and InnoVentures sponsored the event. UVEF recognized Agel Enterprises (www.agel.com), a nutritional supplement supplier, as the number one ...

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I Pledge Allegiance to the Flag…What's the message?

Independence Day is a great holiday – parades, BBQ, sun, games, family, chillin’.  Yet, it has roots in something so much more fundamental to our way of life. The intended message of this celebration included the Founding Fathers’ vision for a country that was set apart from every other. They wanted us to remember that freedom is not free and that we all have a responsibility ...

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McChrystal Not Spared by Caesar – What it Communicates

If President Obama had wanted to keep McChrystal in charge in Afghanistan, as a PR advisor I would write his speech as follows:

“Good morning, ladies and gentleman. Much has been said about recent comments and the ripple effects stemming from comments to the press by General McChrystal, who stands now by my side. The General and I have had frank and direct conversation regarding the issues at hand, which include the support of our Constitutional chain of command. The ...

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Utah’s Bright Business Horizon

Some doom and gloom still swirls around the struggling world economy. Europe is reeling from the after effects of Grecian formula fiscal mismanagement – now coming home to roost. As the Icelandic volcano spews toxic ash across the world, business disruption is dropping financial hardship on airlines, affected companies, and countries. The emerging Gulf oil disaster is sending out waves of financial loses yet counted.

In the midst of such disruption, there is good ...

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Green PR Firm Wants New Client – Water

water_shortagesI would love our PR firm to work 100% on environmental issues like water, clean energy, and cleantech. Our clients like ElectraTherm have proven our effectiveness in this effort.

A LinkedIn cleantech group member recently asked a question about the water shortage in Los Angeles. My answer was so good, perhaps you may enjoy reading it as well.

LA is at the tail of a tiger that is getting grouchy-the ...

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Pilmer 1st Day on the Job as UVEF Chairman – Gary Rhoads Brings "A" Game

gary20rhodes2002Today was my first luncheon as UVEF 2010 chairman. Today’s excellent UVEF speaker was Gary Rhoads, PhD in Marketing , Stephen Mack Covey Professor of Marketing, and Director of the Entrepreneurship Center at Brigham Young University.  He discussed powerful concepts from his new book BoomStartSuper Laws of Successful Entrepreneurs.  BoomStart identifies why many start-up companies fail in their first 2 years of business because they spend millions of ...

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