Online Newsrooms Top Source for Journalists

Online newsrooms have been a great source for journalists to retrieve information for many years and according to Tek Group’s recent survey, journalists still strongly believe newsrooms are critical for organizations.

Online newsrooms provide journalists with press releases, photos, contact information, quotes and various other pieces of public information from the company.

The survey asked journalists a vast amount of questions regarding the importance of the content in newsrooms and how newsrooms are accessed. Some of the top numbers are listed below:

  • 97% ...
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Facebook alters algorithm– what does this mean for brands?

The rapid evolution of social media platforms is inevitable—whether those changes are positive or negative. The latest algorithm update from Facebook may cause a bit of controversy for some, but others it may be a positive change.

We have all seen the ad’s on our feeds—videos, product placement, brand messaging in all forms. While some effective for a company, the consumer may not fully agree with the constant push of information. The new algorithm will include three main changes:

  1. Less public ...
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Seven-Step Guide to Up Your Corporate Social Responsibility Game

In the midst of the holiday season, many companies take the time to give back, strengthen employee bonds and connect with the community in a meaningful way. Corporate social responsibility should be a topic of conversation year round, but the holiday season is a great place to begin.

Corporate social responsibility speaks to a company’s reputation—the culture, employees and business model. The impact that CSR can have on a company’s reputation is huge. The engagement of employees, the company culture influence, ...

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3 Secrets to Successful PR Events

logoRecently, we orchestrated an event for one of our clients, SpotterRF, who is moving to a bigger manufacturing facility in Orem, Utah due to the high global demand for their compact surveillance radar (CSR). Grand openings and other corporate events are excellent opportunities for press attention, industry credibility and community buy-in. Here are three secrets the pros use to help make ...

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Bowls for Humanity- Utah County comes Together

CEO John Pilmer plays in his band, Bright Messy WorldOn March 20th the Food and Care Coalition hosted its 9th annual Bowls for Humanity Event in Provo. Not only is this the largest fundraiser hosted each year by the Food and Care Coalition, it is a chance for Utah County to come together and help our community. This year our CEO and founder, John Pilmer, got involved with the Coalition and ...

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Amy Rees Anderson Headlines Winners List at UVEF Awards for Entrepreneurs

Amy Rees Anderson, REES Capital founder and managing partner, has been named the Utah Valley Entrepreneurial Forum’s (UVEF) 2013 Entrepreneur of the Year.  Rees was among five honored as winners for its 2013 Annual UVEF Awards. The annual event recognizes Utah companies and leaders for innovation, business growth and contributions to the entrepreneurial community. The room was packed for the awards luncheon held at the Zion’s Bank Tower in ...

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Content Marketing -2 Winning Strategies-Any Season-Including Halloween

Great Content Marketing strategies are…

the pumpkin in pumpkin pie, the Z in Zombie, the sweet in Halloween candy, the content in content marketing. As Google and other search sites put a stake through the heart of time tested marketing methods that “game” the SEO system, the power of the written word have regained its rightful throne. So, if your job includes driving monster web traffic, you will appreciate these well-carved power PR points.

1 -Don’t pinch pennies on content creation

Many ...

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Entrepreneurs Face Fear, Failure and Keep Going!

Entrepreneurs, like everyone else face fear on a regular basis. Domo CEO Josh James, who sold his company Omniture for $1.6 billion once confessed to being curled up on the floor at home, overcome by the magnitude of his perceived failure. With a kick in the pants from his awesome spouse, he eventually found his footing and his legendary success. So, what makes the successful entrepreneur able to face down fear of failure?

Some say an entrepreneur must develop a ...

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Crisis Communications: Peanuts, Layoffs & Politics

This Crisis Communications Series was originally published in Utah Business Magazine blog:

 

 

Peanuts, Layoffs, and Politics:  Crisis Communications Part 1

Headline News: Peanut product recalls, record job layoffs, and an impeached governor caught auctioning off a U.S. Senate seat.  The media is full of savvy reporters waiting to uncover the next big scandal or disaster.  This crisis communications series will provide insight in how to safeguard your organization against reputation disasters after an ...

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Corporate Social Responsibility (CSR) Doesn’t Have to Hurt!

Community service & corporate social responsibility (CSR) can be synonymous…

Blending the money making world of business corporate social responsibility with the “give something back” world of service makes life richer and provides a “leg up” to non-profit ...

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