PR Online: 5 Ways to Ensure Your Email Gets Deleted

“If only our clients would read our emails all the way through, our business would be booming!” Sound familiar? Most businesses have run into the problem of promotional emails getting deleted with few emails even being opened by the recipients. So why don’t people care about the awesome goods or services we offer? Here are five approaches that ensure your email does not get picked up by local media and potential clients.

1. Overusing exclamation points, question marks, and ...

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5 PR Press PitchingTips

One of the biggest challenges for companies doing Public Relations is the magic of successful press pitching. My PR heroes and our firm’s more valued staff have included some of the great media pitchers of our day. What’s their secret sauce? Below is another review of the magic. These pitching tactics have landed our media relations clients in hundreds of ...

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Overcoming a Challenge of Modern Entrepreneurship

Lean Launch PR and Marketing: Start HereToday’s entrepreneurs face in a unique challenge: launching a world-class business on a shoe-string budget. They need a team of experienced professionals, and demand measurable results for their money.

The budget problem seems compounded by the many services needed to reach customers and investors: focused messaging, SEO keywords, website design, conversion-rate optimization, social media strategies, media relations, videos, advertising, and more. Typically, they each come with their own ...

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