PR 101: Part 6 of 10 – Entrepreneur Arrogance Traps

Entrepreneurship is risky by definition. Success demands confidence in the face of challenges. An entrepreneur must believe in his/her product or service, or no one else will.

But when does healthy assurance become dangerous arrogance?

A few months ago, Forbes Magazine published the article (and accompanying slide-show), 10 Arrogance Traps For Entrepreneurs. The warnings are sound, and some go ...

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PR 101: Part 5 of 10 – Watering Holes

Many revolutionary ideas come into the market, and then die from “lack of demand.” The problem is not a bad idea, nor that demand does not exist. Too often, the problem is a failure to reach the audience that demands it.

The Internet is making it easier than ever to find your market, but harder to compete. When consumers are flooded with many companies vying for their attention, repetition ...

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PR 101: Part 4 of 10 – Measurement

You’ve spent time and money planning a public relations campaign, with press releases and social media involvement, and now you need a way to measure its effectiveness. The problem is compounded when you notice there’s little money left for high-budget tools like surveys and ad-equivalency evaluations.

Does this sound familiar?

In Part 4 of 10 of PilmerPR’s “PR 101″ webinar, John Pilmer lists the simple ...

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PR 101, Part 2 of 10: Press Releases

There’s a war in the communications world, right now, between the terms “press release” and “news release.”

Though the former phrase is still common, and may accurately describe the release’s purpose, others argue it is a relic of the pre-internet era. The Web has made releases instantly available to the world, and not just press. Many times, PilmerPR team members have browsed news online, ...

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PR 101, Part 1 of 10: Social Media

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For the next several weeks, PilmerPR will be posting clips from our recent webinar, “PR 101: The Basics.” These clips will not include everything that was discussed, but will provide you with essential information on a variety of public relations topics.

PR 101 will be divided into ten parts:

  1. Social Media —Money Maker or Energy Leak
  2. Press Release – Not Just for Reporters
  3. Online Media Revolution—Print Media R.I.P.
  4. Measurement—Turning PR ...
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