Three Emerging PR Trends of 2018

With 2017 behind us and a year full of promise in 2018, public relations trends are shifting. Each year as milestones are reached and failures are splattered across news stations, the overarching trend of the role public relations plays is becoming more and more existent in our culture.

More people becoming aware of the team of professional communicators on the other end of that press conference speech or of the witty minds behind the now 280 ...

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5 Ways to Help Your News Win

Cool product Press ReleasePress releases can be a controversial topic in the marketing/pr world today. As we’ve shared before, we think the press release has managed to remain a cornerstone for PR professionals in an ever-changing field. There are certain formats and rules to follow when constructing a press release yes, but what you do beyond those formatting quirks can completely ...

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It’s the content, dude! Why the press release isn’t dead & other Content Marketing stuff

Much has been written on this blog about Press Releases, Content Marketing, SEO, Analytics, and related Public  Relations tools and tactics.  Well, here’s some more if you didn’t get it the first time. This Utah PR firm believes in the press release–still! Yes, we admit it. Twitterville, the New Rules of Marketing and PR and other new prophets ...

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Vivint’s Todd Pedersen Takes Entrepreneur of the Year at UVEF

Entrepreneurs on Parade – Start-up Extravaganza. Call it what you will but the room was packed to hear winners of this year’s Utah Valley Entrepreneurial Forum (UVEF) 2012 Awards (press release). Winners were gracious, new products were fascinating, and the comments of entrepreneurial sages generated lots of #UVEF tweets and note taking.

“Dad said, Be the best service provider ...

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Launch Your Business with "Lean Startup PR and Marketing"

As the economy recovers, entrepreneurs are launching their next great venture. But finances are still tight. By the time entrepreneurs like you pay for a web developer, SEO service, ad agency, media monitoring service, a handful of social media services,  and a PR firm, there is little left for the business itself. PilmerPR is helping solve the problem by introducing our comprehensive “Lean Startup PR and Marketing” service.

Lean Startup PR and Marketing combines the following services with a single ...

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Utah Business Blog: Press Releases and SEO

Press ReleaseOnly ten years ago, press releases used to be one of the only ways to get your company’s name mentioned by the media. A painfully slow fax to newsrooms was the preferred way to get your press release to the media. Thanks to technology, today things are a little different and the value of press releases has significantly increased.

New services like PR Newswire and

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